As an Account Manager, led partnership strategy and brand development for University of Oregon Acrobatics & Tumbling and Women’s Lacrosse athletes. Managed all aspects of sponsorship and endorsement deals with both local and national brands, ensuring activations were executed on time and aligned with each athlete’s personal goals and voice. Delivered over 15 multi-channel marketing campaigns—spanning social media, digital content, and event promotion—resulting in a 20% boost in engagement and a 10% increase in sponsorships. Collaborated cross-functionally with creative, strategy, and operations teams to support athletes in building their unique brand identities and expanding their reach across platforms.
